Follow-up to a previous Confluence post: Brand Obama and the mysterious energy of co-creation
Here are another handful or
two of magazine covers and newspaper front pages, all of them international publications,
that reflect the upsurge of overseas attention (and attendant brand contagion)
that our new President has inspired. (Click on the collage to enlarge it.)
And stateside, it`s
interesting to note, even MAD magazine has climbed on the viral bandwagon, albeit
with its characteristic irreverent spirit. We're witnesses to a Big Bang here.
Worldwide, the expanding Obama brand universe, even at the
somewhat superficial level of media fixation, is revealing shared
aspirations and values previously submerged and invisible. Again, a
case study for anyone interested in social contagion among communities
(of any size) that share significant characteristics, especially when
these characteristics are forged out of reaction to the status quo
mixed with optimism for a new style and approach.
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